Love for ♥ Layla
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Love for ♥ Layla
Home
All About Layla
  • Teen Voices, Real Choices
  • Campaign Information
  • WE Believe
  • Community Support
  • MADD Canada Tribute
  • Campaign Recap 2024-2025
Love For Layla Style
  • Love for 🩷 Layla Toques
Resources
  • Teen Resources
  • Young Drivers
  • A Mother’s Voice
Book Layla's Mom
Get Involved!!
Take the PLEDGE!
More
  • Home
  • All About Layla
    • Teen Voices, Real Choices
    • Campaign Information
    • WE Believe
    • Community Support
    • MADD Canada Tribute
    • Campaign Recap 2024-2025
  • Love For Layla Style
    • Love for 🩷 Layla Toques
  • Resources
    • Teen Resources
    • Young Drivers
    • A Mother’s Voice
  • Book Layla's Mom
  • Get Involved!!
  • Take the PLEDGE!
  • Home
  • All About Layla
    • Teen Voices, Real Choices
    • Campaign Information
    • WE Believe
    • Community Support
    • MADD Canada Tribute
    • Campaign Recap 2024-2025
  • Love For Layla Style
    • Love for 🩷 Layla Toques
  • Resources
    • Teen Resources
    • Young Drivers
    • A Mother’s Voice
  • Book Layla's Mom
  • Get Involved!!
  • Take the PLEDGE!

🤍This exists because Layla existed🤍 Her story continues because love continues. Every conversation, pledge, presentation, and act of kindness brings us closer to a world where more young people Make It Home: Because someone who loves you is waiting. You are loved.


Becky Arseneault

Keeping Layla’s Light Alive

A Living Legacy of Love, Action, and Prevention

 As we reflect on the past year and a half since losing Layla, we continue to live in the space between grief and purpose, missing her deeply, while choosing every day to keep her energy alive in a world she can no longer physically be in.


In Layla’s memory, we have worked incredibly hard to continue sharing her life story and to help save the lives of other youth through the Love for Layla – Make It Home campaign. This work is about prevention, guidance, connection, and love, all with one simple but urgent message:

Make It Home. Because someone who loves you is waiting. You are loved.

Growing the Love for Layla Movement

 We continue to grow the Love for Layla campaign to ensure Layla’s story reaches families, youth, educators, and communities:


  • Campaign information and resources:
    Love for Layla Website
    https://loveforlayla.com
     
  • Love for Layla Facebook Group (a space for connection, sharing, and support):
    https://www.facebook.com/groups/loveforlayla
     

To bring the message directly into our neighborhood, a “Make It Home” road sign was developed and placed in front of our home as a daily reminder to families and youth in our community. 


Additional banners have been donated and purchased to support events and to promote the Make It Home Pledge.

Community Outreach & Awareness

 As the campaign continues to grow, tangible reminders have been shared widely:


  • Over 2,500 car decals, 1,100 stickers, and hundreds of Make It Home wallet pledge cards have been distributed to youth, families, and community members.
     
  • Room2Remember on York Street in downtown Fredericton is a proud supporter and continues to hold flyers and decals at no charge so the message remains accessible to everyone:
    https://www.facebook.com/Room2RememberFredericton
     
  • Donations have been made in Layla’s memory to a local animal rescue, with ongoing donations continuing to the local SPCA — honouring Layla’s deep love for animals.

Supporting Teens & Parents

 To help teens and parents navigate the responsibilities that come with driving, we created the Teen Driving Responsibility Contract. This tool encourages open conversations, shared expectations, and accountability between youth and caregivers:
https://loveforlayla.com/driver-contract


We have also reached out to and met with a local driver training school to collaborate on educating youth and parents about safety, responsibility, and the real-life consequences of risky driving choices.

Honoring Layla’s Memory

Layla’s life has been honored through lasting memorials and moments of reflection:


  • A memorial tribute published on the MADD Canada National Website, ensuring Layla’s story is part of a broader national effort to prevent impaired driving:
    https://madd.ca/pages/layla-jean-elaine-rodgerson
     
  • In partnership with the City of Fredericton, a memorial tree — “Layla’s Tree” — was planted, with a plaque installed at Killarney Lake, creating a peaceful space for remembrance and reflection.
     
  • On May 5, the anniversary of Layla’s passing, a sunrise memorial and balloon launch was held at Killarney Lake with family and friends — a moment to honour her life and the love that continues.

Speaking, Education & Prevention

 Sharing Layla’s story has become one of the most powerful tools for prevention and connection:


  • Speaker at the WE Believe Fundraising Gala – April 2025, sharing Layla’s story and the purpose behind Love for Layla.
     
  • Speaker at the WE Believe Event – May 2025, reaching thousands of youth and educators from across New Brunswick and beyond. A Love for Layla kiosk was also held to share resources and encourage pledges:
    https://webelieveyouth.com
     
  • Invited member of the WE Believe Speakers Bureau, allowing Layla’s story to continue reaching youth-focused events and audiences:
    https://webelieveyouth.com/speakers-bureau
     
  • Attendance at the National MADD Conference, including the honour of lighting a candle in memory of those impacted by impaired driving:
    https://madd.ca/pages/national-conference

Media & Storytelling

 Layla’s story has also been shared through meaningful media opportunities:

  • An interview with Inspire FM Radio, sharing Layla’s story, the purpose behind Love for Layla, and the importance of prevention and compassion:
    https://inspire.fm
     
  • A deeply special podcast appearance on Jake’s Place: Songs and Tails — a heart-centered podcast hosted by incredible people, Tina and Tommy. This conversation focused on grief, healing, love, and how Layla’s story continues to create ripples of kindness and awareness:
    Rainbows–Jake's Place Songs and Tails – Apple Podcasts 

School & Youth Presentations

 I have spent time speaking directly with students in schools across New Brunswick, sharing Layla’s story in the hope of helping youth make safer choices and look out for one another. This work continues to grow alongside the development of a presentation kit for schools and community groups to expand the Make It Home Pledge.


Presentations have included:


  • Woodstock High School, where Layla’s story was shared alongside participation in the P.A.R.T.Y. Program (Prevent Alcohol and Risk-Related Trauma in Youth). The P.A.R.T.Y. Program is a one-day injury awareness and prevention program for youth aged 15 and older. It uses real-life reenactments, hospital-based education, and firsthand accounts to demonstrate the long-term consequences of alcohol, drug use, and high-risk behaviours: https://partyprogram.com
     
  • Cambridge Narrows School, focusing on choices, peer support, and the importance of making it home.
     
  • Fredericton High School, sharing Layla’s story with students and encouraging responsibility and compassion.
     
  • Woodstock First Nation Youth Presentation, presented alongside Meg and MADD Canada, creating space for meaningful conversation and reflection.

Supporting Adults & Community Groups

The message of Love for Layla also extends to adults who support and guide youth:

  • Participation in local support groups in Fredericton and Oromocto, sharing Layla’s story in spaces focused on healing and connection.
     
  • Presentations to command teams at CFB Gagetown, sharing Layla’s story with young members and parents, and offering guidance on parenting, personal responsibility, and navigating life’s challenges.

Make It Home Pledge Contest

The Make It Home Pledge Contest encouraged hundreds of people to publicly commit to making safe choices. With generous donations from friends and family, prizes were awarded to one grand-prize winner and three runners-up, reinforcing that community care and shared responsibility save lives:


https://www.facebook.com/loveforlayla/posts/make-it-home-pledge-contest

Community-Led Love for Layla Initiatives

We are incredibly grateful for the many ways others continue to carry Layla’s light :


  • Mary Brown’s Love for Layla fundraiser
     
  • Hoops for Layla, where Layla’s cousins honored her spirit at the Welamukotuk Powwow:
    https://www.facebook.com/share/p/17iUQXSzjB/
    https://www.facebook.com/share/v/1C5TrFkwwX/
     
  • A star registered and named “Layla’s Star” on May 5, 2025
     
  • A children’s book with a dedication to Layla: Cosmo’s Adventure on Earth by Candy DeYoung:
    https://www.amazon.ca/dp/9798304688123
     
  • “Love for Layla” Sweet Tart bracelets designed by Layla’s aunt

Personal Moments of Love: Layla’s 15th birthday and Sweet 16th have been quietly honored — remembering the day she came into the world and the beautiful person she was becoming.


September 10

Media Coverage & Investigation Updates

  • The investigation into the accident concluded in June 2025, with additional safety measures implemented in the area:
    https://www.cbc.ca/news/canada/new-brunswick/fredericton-crash-investigation-alcohol
     
  • CBC News coverage sharing Layla’s story and the impact of the loss:
    https://www.cbc.ca/news/canada/new-brunswick/fredericton-crash-loss
     
  • Coverage by the Fredericton Independent highlighting the Love for Layla campaign

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